North Carolina eVP #119-09012026

Robeson Community College marketing, advertising, and media services

Robeson Community College is seeking an agency to support its marketing, advertising, and media needs across student recruitment, enrollment, programs, events, and institutional awareness. - Government buyer: State of North Carolina — Robeson Community College (RCC); office: Robeson Community College. - Services requested: Strategic planning and consultation; account and project management; audience research; traditional and digital media buying; graphic design and copywriting; audio, video, billboard, and print production; campaign reporting, dashboards, and related technology; and other marketing services. - Notable requirements: RCC must approve plans, costs, and billable work before execution. Work is authorized through individual assignments, and no minimum workload or advertising expenditure is guaranteed. The vendor must begin work within 30 business days of the contract effective date. - Contract period: Three years from final contract execution; no option years are stated. - Pricing approaches described: Media buying may use a commission percentage and/or management fee; production may be hourly or project-based; billboard and print work may use project rates and markup; reporting and technology may use monthly and/or campaign fees. - OEMs and vendors: No OEMs, resellers, or service providers are named.

Description

Robeson Community College seeks qualified firms to provide marketing, advertising, and media services as needed to support student recruitment, enrollment, academic and workforce programs, events, and institutional awareness. Services may include planning, digital and traditional advertising, media purchasing, graphic design, video/audio production, and campaign reporting. Individual assignments and budgets will be authorized by the College, and no minimum amount of work or advertising expenditure is guaranteed. Responses are submitted through North Carolina’s Electronic Vendor Portal, and vendors must be registered to respond.

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