My Florida Marketplace #FLHSMV-SS-012-27 AD

University of Miami-focused driver safety advertising campaign

Florida HSMV is seeking a single-source provider for a University of Miami-focused driver safety advertising campaign. - Government buyer: Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Office of Communications. - Named vendor: Legends Sales and Marketing, LLC, identified as the exclusive multimedia rights holder for University of Miami sponsorship and marketing opportunities. - Requested service: One advertising campaign covering creative strategy, advertisement production, placement, and statewide distribution of public safety and education messaging aimed at University of Miami fans. - The campaign promotes driver safety; service code: 82101801. - Stated contract value: $50,000. - Notable requirement: The campaign depends on access to University of Miami athletics-related advertising assets, which the notice says Legends can provide. - No products, product part numbers, or product quantities are specified.

Description

The Florida Department of Highway Safety and Motor Vehicles intends to enter into a single-source contract with Legends Sales and Marketing, LLC for advertising services. The work includes creative strategy, production, placement, and statewide distribution of advertising materials and messaging for FLHSMV public safety and education campaigns during fiscal year 2026–2027. The advertisements will target University of Miami fans with a driver safety message. The notice states a price of $50,000 and identifies Legends Sales and Marketing as the exclusive multimedia rights holder for University of Miami sponsorship and marketing opportunities.

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