My Florida Marketplace #FLHSMV-SS-010-27 AD

FLHSMV FSU Fan Driver-Safety Advertising Campaign Services

FLHSMV is seeking targeted driver-safety advertising for Florida State University fans through a single-source campaign services contract. - Government buyer: Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Office of Communications; contact: Trevor DeGroot. - Named vendor: Legends Sales and Marketing, LLC, identified as Florida State University’s exclusive multimedia rights holder for sponsorship and marketing opportunities. - Requested services: One advertising campaign services engagement covering creative strategy, advertisement production, placement, and statewide distribution of public-safety and education messaging to FSU fans, promoting driver safety. No product models, part numbers, or product quantities are specified. - Notable requirement: The campaign is intended to reach FSU fans through the university’s exclusive multimedia rights holder. The notice describes the procurement as single-source. - Value and term: Stated price is $50,000 for fiscal year 2026–2027. No specific start or end dates or option years are provided. - Classification: UNSPSC 82101801 – Advertising Campaigns Services. - OEMs: No product OEMs are identified; this is a services procurement.

Description

The Florida Department of Highway Safety and Motor Vehicles intends to enter into a single-source contract with Legends Sales and Marketing, LLC for advertising services. The work includes creative strategy, production, placement, and statewide distribution of advertising materials and messaging for FLHSMV public safety and education campaigns with Florida State University. The advertisements will target FSU fans to promote driver safety messages during fiscal year 2026–2027. The notice states a price of $50,000 and identifies Legends Sales and Marketing as the exclusive multimedia rights holder for FSU sponsorship and marketing opportunities.

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