New York State Contract Reporter #2138704

LaGuardia Community College Digital Marketing and Advertising Services

LaGuardia Community College is seeking a firm to plan and deliver student-focused digital marketing and advertising services. - Government buyer: City University of New York (CUNY), LaGuardia Community College, Purchasing/Procurement; the procurement contact is Tawanikka Smith, Director of Procurement and Contracts. - Requested services: Strategic planning, campaign development and execution, creative production, digital advertising, CRM integration, reporting, and post-campaign evaluation to build awareness, engage prospective and current students, and support enrollment and outreach. - OEM and platform: Technolutions is the maker of Slate CRM, which is identified as a preferred platform for integration; the solicitation does not request a separate CRM purchase. No marketing-services vendors are named. - Notable requirements: Proposers should have experience with community colleges and diverse urban audiences. Supplier-diversity participation goals are 30% MWBE and 6% SDVOB; subcontracting requires the College’s written approval. - Estimated value and term: The estimated contract value is $420,000 for a two-year term. No specific start or end date is provided.

Description

LaGuardia Community College, CUNY is seeking proposals from qualified digital marketing firms to provide comprehensive marketing and advertising services. The work is intended to enhance brand awareness, increase engagement with prospective and current students, and support institutional enrollment and outreach objectives. The selected vendor will develop and implement strategic, data-driven campaigns across digital channels using audience analytics and performance metrics. Addendum 1 changes the proposal deadline to November 13, 2026, no later than 12 PM.

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