Virginia's eProcurement Marketplace #RFP 129894 (RFP-129894)

Virginia Port Authority brand strategy assessment and consulting services

The Virginia Port Authority is seeking consulting support to assess and strengthen its organizational and market brand strategy. - Government buyer: Virginia Port Authority (VPA); no sub-agency or office is identified. The work concerns Hampton Roads, Virginia. - Requested services: Brand strategy assessment and consulting, including stakeholder sentiment research, corporate values assessment and development, market positioning analysis, and strategic advice. - Intended outcomes: Support corporate values training, organizational alignment, and development of commercial market strategy. - OEMs and vendors: No OEMs, vendors, or specific products are named; no quantities or part numbers are provided. - Notable requirements: The work combines research, values development, market analysis, and organizational and commercial strategy support.

Description

The Virginia Port Authority is seeking proposals from qualified research and consulting firms to provide brand strategy assessment and consulting services. The work includes stakeholder sentiment research, corporate values assessment and development, and market positioning analysis. Services will also support corporate values training, organizational alignment, and commercial market strategy development. The work location is Hampton Roads, Virginia, and proposals are due November 12, 2026, at 2:00 PM.

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