Massachusetts COMMBUYS #BD-27-2222-TECCA-TECCA-134531

Massachusetts Connections Academy enrollment and marketing support services

Massachusetts Connections Academy is seeking a provider to support student recruitment, enrollment, and marketing for its public virtual K–12 school. - Government buyer: The Education Cooperative Connections Academy (TECCA), through TECCA - Massachusetts Connections Academy (MassCA), a Commonwealth of Massachusetts virtual school. - OEMs and vendors: No OEMs, vendors, or named service providers are identified. - Requested service: One enrollment and marketing support engagement to develop and implement a coordinated marketing strategy and enrollment platform, conduct recruitment and outreach, assist prospective families with enrollment, and monitor and adjust strategies. - Enrollment objectives: Support enrollment at an authorized capacity of approximately 3,000 students and maintain an active waitlist of at least 500 prospective students, subject to eligible demand and MassCA’s approved Enrollment Policy. These are performance objectives, not guarantees. - Notable requirements: MassCA retains final authority over admissions, enrollment and academic placement policies, eligibility decisions, lotteries, public communications, marketing approvals, and school data. The provider must follow MassCA-approved policies and applicable laws. - Period of performance: Three years. Marketing and recruitment for the applicable school-year cycle must begin by the stated recruitment deadline; exact contract start and end dates are unspecified.

Description

MassCA seeks proposals for enrollment and marketing support services under a three-year contract for a statewide, tuition-free public K–12 virtual school serving approximately 3,000 students. The work includes developing and implementing a coordinated marketing strategy and enrollment platform, as well as recruitment, prospective-family outreach, and enrollment support. Marketing and recruitment activities for the 2027–2028 school year must begin no later than March 1, 2027. MassCA retains final authority over admissions, enrollment policies, eligibility determinations, public communications, marketing approvals, and school data.

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