California eProcure #0000040677

Exposition Park business development, marketing, communications, and partnership services

The State of California’s Office of Exposition Park Management is seeking a firm to grow revenue and manage marketing, communications, partnerships, and related services for Exposition Park. - Government buyer: State of California, Office of Exposition Park Management (OEPM), Administrative Services, State Procurement. - Requested services: One overall Business Development Marketing Communication service line (quantity 1), supported by these work areas: - Comprehensive market and revenue assessment, including brand positioning, revenue streams, sponsorship assets, competitors, and comparable venues. - An actionable 2–5-year business development and revenue strategy. - Sponsorship asset inventory, valuation, packages, and pricing models. - Annual communications planning; media strategy and advertising; ongoing content creation and calendars. - Sponsorship and partnership prospecting, sales materials, outreach, pitches, proposals, negotiations, and deal execution. - Monthly pipeline and activity reporting; quarterly revenue forecasts. - Quarterly stakeholder alignment and non-lobbying engagement plans. - Partnership management, activations, contractual benefits, performance tracking, renewals, and expansion. - Integration of sponsorships with Parkwide marketing campaigns, plus public relations, media relations, publicity, brand management, social media, and crisis communications support. - Strategic consulting, including planning, policy, risk, operations, organizational strategy, and electric-vehicle valuation and revenue strategies. - Event planning and execution, including logistics, vendors, marketing, budgets, safety, and sustainability. - Notable requirements: The work includes the labor, personnel, materials, equipment, transportation, and related resources needed to deliver the services. Lobbying and legislative advocacy are excluded. No OEM products or product part numbers are specified. - Value: The stated contract ceiling is $1,000,000. - Vendors and OEMs: No commercial vendors or OEMs are named in the provided materials.

Description

The Office of Exposition Park Management is seeking proposals from qualified firms to provide labor, personnel, materials, equipment, transportation, and related services for Exposition Park. The scope includes business development, communications, marketing, partnership management, stakeholder engagement, and revenue-generation services. The RFP document states a bid submission deadline of October 30, 2026, at 5:00 p.m.; the event listing gives an event end date of December 1, 2026, at 5:00 a.m. PST.

View original listing