Illinois BidBuy #26-440DFPR-SECRE-B-53922

Illinois statewide cannabis public education and media campaign

Illinois seeks a statewide public education campaign to inform people about its legal cannabis market and responsible cannabis use. - Government buyer: Illinois Department of Financial and Professional Regulation (IDFPR), Cannabis Control Section, through the Cannabis Regulation Oversight Officer (CROO). - OEMs and vendors: No commercial OEMs, vendors, or other contractors are named in the provided materials. - Services requested: Research and strategy; audience and message development; creative production and testing; media planning, buying, placement, and digital services; campaign rollout; ongoing measurement and refinement; final impact reporting; and State training and handoff. - Campaign topics: Benefits of purchasing through Illinois’s regulated cannabis market; risks of illicit-market products and sources, including public health and safety risks; responsible use and consumption; and resources for consumers and medical patients. - Notable requirements: Content must be evidence-based, informative, unbiased, non-promotional, and non-stigmatizing. Outreach should be age-appropriate and culturally sensitive for diverse audiences and may use web, social media, television, radio, and podcasts. All campaign phases must be completed during the initial term. A 16% Business Enterprise Program (BEP) participation goal applies. - Term: An 18-month initial term with two optional one-year renewals, for a stated total of up to 42 months. The campaign phases are to be completed in the initial term. - Items and quantities: No physical products or product quantities are specified. The initial term and renewal options are described as 18, 12, and 12 months, respectively; the campaign scope is also listed as one overall service and as five phases.

Description

The Illinois Department of Financial and Professional Regulation seeks proposals to develop and implement a multi-year, statewide, data-informed communications and public education media campaign for the state's cannabis programs. The campaign is intended to educate consumers about the benefits of purchasing cannabis through the legal market and the risks of the illegal market, including public health and safety dangers. Work includes research and concept development, creative content and message testing, campaign rollout, ongoing impact measurement, and a final impact report and hand-off. The initial contract term is 1.5 years, with two one-year renewal options.

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