Massport #1114

Massport airport advertising concession management

Massport is seeking an experienced concessionaire to run a commercial advertising program across Boston Logan and Worcester Regional airports. - Government buyer: Massachusetts Port Authority (Massport), Goods & Services; the agreement identifies the Aviation Business General Manager. The program covers Boston Logan International Airport, its Rental Car Center, and Worcester Regional Airport. - Opportunity: One non-exclusive concession to plan, design, fabricate, install, sell, operate, and maintain indoor and outdoor advertising displays and related opportunities. Massport may retain or provide some advertising services itself. - Services requested: Advertising sales and administration; sponsorships, sample distributions, experiential marketing, and community advertising; display maintenance, accounting, billing, collections, and revenue reporting; and transition from the incumbent program. - Investment and facilities: The concessionaire funds display investments and operating costs. Approximately 400 square feet of support space in Terminal E is included, subject to relocation. Potential placements include airport interiors and exteriors, shuttle buses, bus shelters, Logan Express buses, and Logan Express sites, subject to Authority approval. - Notable requirements: All display units other than those in the Terminal C Ticketing Hall must be installed within 180 days after the concession begins. Digital displays require midterm refurbishment investment of at least 15% of the initial investment. The concessionaire must follow Massport advertising-content and review policies, including special provisions for alcohol advertising and public service announcements, and meet advertising, maintenance, and reporting standards. - Products and vendors: No specific products, part numbers, or product quantities are requested, and no commercial OEMs, incumbent, or prospective vendors are named. The concessionaire is responsible for supplying necessary staff and equipment.

Description

Massachusetts Port Authority (Massport) is seeking proposals from experienced advertising companies to develop, operate, and manage the indoor and outdoor commercial advertising concession at Boston Logan International Airport and Worcester Regional Airport. The selected proposer will manage, market, sell, install, operate, and maintain specified advertising displays, sponsorships, sample distributions, and experiential marketing opportunities at both airports. The intended award is one concession agreement covering both airports, with a ten-year term beginning July 1, 2027; the Authority reserves the right to terminate earlier under the agreement terms. Proposals are due through Bid Express by January 28, 2027, at 1:00 PM EST, and must include a $100,000 proposal deposit.

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