City of Jacksonville #18276-27

Northeast Florida golf-tourism marketing services from Florida’s First Coast of Golf

The City of Jacksonville’s Duval County Tourist Development Council is seeking regional golf-tourism marketing and market-development services for Northeast Florida. - Proposed provider: Florida’s First Coast of Golf (FFCG), identified by the Council as the uniquely positioned regional provider for golf-related promotion. - Requested services: Direct marketing and industry development, including digital marketing, print media and promotions, agency-level collateral, regional representation, and partnership services. - The release lists $211,750 for digital marketing and $17,000 for print media and promotions, totaling $228,750. - No product part numbers are specified; the procurement memo describes one golf-tourism market-development service, while most service descriptions have no stated quantity. - Buyer: City of Jacksonville — Duval County Tourist Development Council. Carol Brock is identified as the TDC Executive Director; Olive Wallace Cohen is named in a related procurement record. - Notable requirement: The request is justified as a single-source procurement because FFCG is described as offering regional golf marketing, representation, collateral, and industry partnerships not duplicated by existing services. The goal is to strengthen Northeast Florida’s position as a golf destination. - Period: FY 2026–2027, with two one-year renewal options. - Related meeting-record items: The attachments also mention Visit Jacksonville sports-tourism funding, the TDC’s annual budget, Brand USA Travel Week participation, and a budget reallocation. These are contextual meeting items, not identified as components of the FFCG golf-marketing request.

Description

The solicitation is for Florida's First Coast of Golf to provide regional marketing services for golf tourism through the Duval County Tourist Development Council for FY 2026–27. The work includes direct marketing and industry development for golf-related activities in Northeast Florida, including digital marketing and print media/promotions. The source identifies Florida's First Coast of Golf as the single-source provider and states a proposed service cost of $228,750. The service period is October 1, 2026 through September 30, 2027, with two one-year renewal options.

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