Ohio Procurement Portal #SRC0000042486

Strategic statewide media services for Ohio Housing Finance Agency homebuyer programs

The Ohio Housing Finance Agency is seeking a strategic media partner to promote its homebuyer programs statewide. - Government buyer: Ohio Housing Finance Agency (OHFA), Communications Division, coordinating with the Office of Public Affairs. - Requested services: Develop and execute an innovative, customer-focused, data-driven advertising strategy to reach target audiences across Ohio, increase awareness of OHFA programs, and encourage participation. - Key requirements: Deliver measurable results and promote OHFA homebuyer programs statewide. The solicitation identifies no specific media platforms, deliverables, or service quantities. - OEMs and vendors: No OEMs or prospective vendors are named in the provided notice.

Description

The Ohio Housing Finance Agency is seeking proposals from a strategic media agency located in Ohio to promote its homebuyer programs to target audiences throughout Ohio. The selected agency will work with the Office of Public Affairs to develop an advertising strategy intended to increase brand awareness and participation in OHFA’s homebuyer programs. The goal is a customer-focused, innovative, data-driven statewide strategy that delivers measurable results. Proposals are due November 20, 2026, at 5:00 PM ET.

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