Louisa County Civicplus #OT-27-01

Louisa County Tourism Advertising and Marketing Services

Louisa County, Virginia, is seeking firms to deliver tourism advertising and marketing services across print, digital, broadcast, direct-mail, and out-of-home channels. - Government buyer: County of Louisa, Virginia — Purchasing Office; contact listed as Sam Massie, Purchasing Coordinator. - Requested services: Tourism advertising and/or full-service marketing, including print ads, digital campaigns, regional broadcast spots, direct mail and visitor-center collateral, and out-of-home advertising in feeder markets. - Optional creative services for ads or promotional efforts must be priced separately and include native design files and b-roll. - Provide analytics in real time or on a timely basis; subscriber, distribution, and circulation information may also be included. - Not requested: Logo revisions or rebranding. - Award approach: The County may award multiple contracts. Proposals will be assessed on experience and knowledge of Louisa County, team qualifications, quality processes, references, past work, and rates. - OEMs and named vendors: No product manufacturers, OEMs, or marketing vendors are named in the solicitation. - Products and quantities: No product line items, part numbers, or quantities are specified.

Description

Louisa County is seeking proposals from qualified and experienced firms to provide advertising and/or full-service marketing services. The work is for the County of Louisa, and the County is not seeking logo revisions or additional rebranding services. The County may make multiple awards to establish a pool of contractors. The contract may be renewed for two successive one-year terms upon mutual agreement.

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