New York State Contract Reporter #2139012

WMCHealth seeks a network-wide brand and advertising agency

WMCHealth is seeking one agency to lead enterprise brand strategy and advertising across its New York health network. - Government buyer: Westchester County Health Care Corporation, doing business as Westchester Medical Center, through the WMCHealth Network. The RFP identifies the Executive Offices at Taylor Pavilion, Office of Legal Affairs; the solicitation also identifies Marketing. - Requested service: Brand and Advertising Agency of Record services for the network. No products, product quantities, or part numbers are specified. - Scope: Develop and activate enterprise brand strategy, positioning and messaging; create a differentiated creative platform and integrated launch; produce advertising campaigns for linear, digital, social and print channels; support internal launch communications, events and brand training; provide ongoing brand stewardship, service-line campaigns, production management, and performance measurement, including launch KPIs and brand-health tracking. - Notable requirements: Healthcare branding and multi-channel advertising experience are emphasized. The agency will work with WMCHealth and specialist channel partners. Core brand identity and architecture are largely established, while the agency is expected to advise on positioning, messaging and launch strategy. Web design, signage and wayfinding are handled separately, and production hard costs are excluded. Any AI use must protect privacy, security, confidentiality, intellectual property and the brand. - Commercial structure and term: Annual retainer, expected to be paid in 12 monthly installments; out-of-scope work may be quoted separately. The initial term is one year, with up to four additional one-year renewals, for a potential five-year engagement. - OEMs and named service vendors: No OEMs or prospective agency vendors are identified in the opportunity.

Description

The WMCHealth Network seeks proposals from qualified firms to serve as its Brand and Advertising Agency of Record throughout the network. The selected firm will provide the services described in Section 4 of the RFP. The contract term is 12 months with the option to renew. Proposals must be emailed to the designated contacts identified in Section 2.6 by October 16, 2026, at 4:00 PM Eastern Standard Time.

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