New York State Contract Reporter #2139876

CUNY seeks a system-wide enterprise social media management platform and support

CUNY is seeking a centralized social media management platform and related support for system-wide use. - Government buyer: The City University of New York (CUNY), University Central Office; Purchasing Manager Karen Pinckney. - Procurement: One enterprise content management tool (CMT), identified as UCO-1012, to support 26 campuses and the Central Office. It will serve about 1,300 social media accounts across seven platforms, reaching an audience of more than 930,000. - OEMs and vendors: No OEM, product brand, or bidding vendor is named in the solicitation materials. - Platform requirements: Enterprise licensing for at least 110 users, with scalable user expansion; mobile management; content creation, scheduling, review, approvals, and publishing; Central Office controls and campus-level workflows; collaboration and real-time engagement; analytics and reporting; social listening; and AI-enabled alt text and alternative social copy. Accessibility documentation, such as an Accessibility Conformance Report or VPAT, may be requested. - Included services: One-time implementation and onboarding; two user training sessions with supporting materials; annual AI and social-listening tools and query packages; scalable user expansion; dedicated customer-care or customer-success support; and monthly or bi-monthly account reviews. Services are to be performed remotely. - Contract term and pricing: Five years, beginning after approval by the New York State Attorney General and Comptroller. Pricing must cover implementation and five annual price periods; the anticipated start timing is approximate and not guaranteed. - Participation goals: 30% MWBE and 6% SDVOB.

Description

The City University of New York (CUNY) seeks an Enterprise Content Management Tool to support social media operations across its 26 campuses and Central Office. The centralized tool is intended to streamline social media content, assess and evaluate crisis communications, and support communication with students, faculty, staff, alumni, donors, government agencies, and other stakeholders. CUNY oversees approximately 1,300 social media accounts across seven platforms, reaching more than 930,000 users. The contract term is five years, and the proposal deadline is November 10, 2026, at 1:00 PM.

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