Dept of Management Services Florida #RFP No. 24-38

Bay County Bayway Transit Marketing and Public Relations Services

Bay County is seeking a firm to promote Bayway, its public transit system, through ongoing marketing and public relations services. - Government buyer: Board of County Commissioners of Bay County, Florida, acting as the Community Transportation Coordinator through the Bay County Transportation Planning Organization. - Requested services: Marketing and public outreach for Bayway, including traditional and non-traditional media advertising, word-of-mouth marketing, social media, research, and public relations. - Objectives and audiences: Build Bayway’s brand, increase awareness and ridership, and reach current and occasional riders, non-riders, the general public, and tourists. - OEMs and vendors: No service providers or OEMs are identified. Bayway is the transit system; DemandStar is named as a proposal submission platform, not as a service provider. - Products, quantities, and part numbers: No products, part numbers, or service quantities are specified. - Notable requirement: The selected firm is expected to manage and expand transit marketing and outreach; contract duration and performance dates are not specified.

Description

Bay County seeks qualified marketing and public relations firms to manage and expand outreach and marketing for Bayway, the county’s public transit system. The ongoing campaign should promote public transit, increase awareness and ridership, and build the Bayway brand among riders, non-riders, the general public, and tourists. Relevant approaches include traditional and non-traditional media advertising, word-of-mouth, social media, research, and public relations. Proposals are due August 20, 2024, at 2:00 p.m. CDT, submitted electronically through DemandStar or as a sealed paper proposal to the Purchasing Department.

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