Virginia Loudoun Civic Plus #RFQ 716025

Regional substance use disorder stigma-reduction campaign and related consulting services

Loudoun County is seeking a communications partner to deliver a regional substance use disorder stigma-reduction campaign, with an additional attachment listing crisis-center consulting services. - Government buyer: County of Loudoun, Virginia, Department of Finance and Procurement, Division of Procurement. Loudoun County will lead the regional campaign and act as fiscal agent for Arlington County, the City of Alexandria, the City of Falls Church, the City of Fairfax, Fairfax County, and Prince William County. - Opportunity: Fixed-price services for the Recover Out Loud Northern Virginia Regional Anti-Stigma Campaign, aligned with the Virginia Opioid Abatement Authority’s Gold Standard. No specific OEMs, vendors, or hardware products are named. - Campaign services: Project planning and management; support for a lived-experience advisory committee; audience research and message development; campaign identity and creative materials; regional outreach; stigma-reduction training; evaluation and performance reporting; and sustainability and closeout materials. - Deliverables and requirements: Develop culturally and linguistically appropriate, evidence-based, recovery-oriented, hopeful, treatment-focused, non-stigmatizing messages. Create adaptable print and digital materials, social content, public service announcements, videos, partner toolkits, and training curricula. Evaluate campaign reach, knowledge, stigma attitudes using a validated tool, training outcomes, and other engagement measures; provide quarterly reports and transfer final editable assets to the County. - Participating audiences: Healthcare and behavioral healthcare providers, first responders, educators, social service providers, community organizations, caregivers, families, and community members. - Funding and estimated value: The campaign is supported by a $400,000 Virginia Opioid Abatement Authority grant and a $200,000 jurisdictional match; estimated project value is $400,000–$600,000. - Additional attachment item: A separate attachment summary lists consulting services for an Adult Crisis Receiving and Stabilization Center, part number 660834. This is distinct from the regional campaign scope. - Period: The campaign is expected to run for approximately 13 months, with no option years identified; it is a one-time project rather than an annual subscription.

Description

Loudoun County seeks fixed-price proposals from qualified organizations to design, implement, and evaluate “Recover Out Loud,” a regional substance use disorder stigma-reduction initiative. The work is to align with the Opioid Abatement Authority’s Gold Standard outlined in Code of Virginia § 2.2-2370. Loudoun County is the project lead and fiscal agent for a cooperative involving Arlington County, the City of Alexandria, the City of Falls Church, the City of Fairfax, Fairfax County, and Prince William County. One contract is intended to support implementation across participating jurisdictions and organizations using grant funding provided through and aligned with the Virginia OAA.

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