CanadaBuys #DC-2026-JW-06

Integrated tourism marketing services for Japan, with potential support in South Korea and China

Destination Canada is seeking an integrated marketing partner to promote Canadian tourism primarily in Japan, with potential support in South Korea and China. - Government buyer: Canadian Tourism Commission, operating as Destination Canada, a federal Crown corporation and Canada’s national tourism organization; Procurement Department. Jennie Wong is the named contact. - OEMs and vendors: No product OEMs, prospective marketing providers, or subcontractors are named. Destination Canada and the Canadian Tourism Commission are the buyer, not vendors. - Requested services: Integrated market strategy and planning; consumer marketing; content and digital marketing; media relations, public relations and social media; brand partnerships; travel-trade development and tourism-industry engagement; events and experiences; translation, transcreation and localization; market intelligence; and financial, procurement and administrative support. - Market and performance requirements: Strong knowledge of Japan’s outbound travel market and Asian travel demand, tourism distribution, travel trade, and air access to Canada. The provider should coordinate partners and subcontractors, communicate in English and Japanese, and report on measurable performance and return on investment. - Budget and term: The indicative Japan program budget is JPY 50–100 million per year. The contract may run for up to three years, with up to two additional one-year extensions. Separate funding may be added for South Korea and China. - Products and quantities: No physical products or product quantities are specified; the requested deliverable is a marketing services program.

Description

Destination Canada is seeking proposals for integrated marketing services primarily in Japan, with the capability to support its South Korea and China markets as required. Services include strategic partnerships, media and public relations, social media, consumer marketing, travel trade development, industry engagement, and event and experience management. The selected contractor will support growth in awareness, consideration, and conversion among Destination Canada’s Highly Engaged Guests and may use subcontractors while remaining responsible for their work. The anticipated contract period is 60 months, with a proposed start date of April 1, 2027.

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