North Carolina eVP #56-2703BTRFP

East Carolina University Fractional Chief Marketing Officer Services

East Carolina University is seeking an embedded Fractional Chief Marketing Officer to shape and carry out university marketing priorities. - Government buyer: East Carolina University (ECU), State of North Carolina, within the University of North Carolina System. - Service requested: Fractional CMO professional services for approximately 20 hours per week, or about 520 hours during the initial six-month term. - Scope: Lead enterprise and enrollment marketing strategy and execution; assess marketing operations, resources, technology, campaigns, and governance; manage demand-generation campaigns; establish KPIs, attribution, funnel analytics, dashboards, and reporting; and coordinate university teams, agencies, vendors, and other partners. - Expected work products: Stakeholder and onboarding plan; baseline assessment and prioritized action plan; strategy and governance framework; dashboard and campaign launch plan; at least three enrollment-marketing optimization initiatives; launch or substantial redesign of at least one major enrollment campaign or component; executive reporting; implementation and transition plans; and a final executive report and presentation. - Key requirement: This is an embedded, hands-on leadership role with implementation responsibility, measurable performance accountability, and knowledge transfer—not a report-only consulting engagement. - OEMs and named vendors: No OEMs or commercial vendors are specified. ECU and the University of North Carolina System are the named government institutions. - Products and part numbers: No products, hardware, or part numbers are requested.

Description

East Carolina University seeks proposals from qualified firms, agencies, and independent professionals to provide Fractional Chief Marketing Officer services. The selected senior marketing executive will provide leadership, assess marketing operations, develop strategy, oversee hands-on implementation, and maintain performance accountability. The work is intended to advance enrollment marketing, enterprise marketing strategy, market differentiation, analytics, governance, technology use, and return on marketing investment. The engagement is approximately 20 hours per week for six months, with the Fractional CMO expected to lead priorities and coordinate implementation with University personnel.

View original listing