My Florida Marketplace #FLHSMV-SS-011-27

University of Florida-focused driver safety advertising services

FLHSMV is seeking University of Florida-focused advertising services to support its driver safety campaigns. - Government buyer: Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Office of Communications. - Named service provider: University Athletic Association, Inc. (UAA), which holds the University of Florida multimedia rights cited for this opportunity. - Requested services: Creative strategy, advertisement production and placement, and statewide distribution of campaign materials and messaging promoting driver safety to University of Florida fans. - Quantity and part numbers: No quantities or product part numbers are specified. The attachment lists 82101801 as a commodity code, not a product part number. - Notable requirement: The campaign is aimed at University of Florida fans; FLHSMV cites UAA’s exclusive multimedia rights for University of Florida sponsorship and marketing opportunities as the basis for the intended single-source purchase. - Estimated value and performance period: $50,000 for Fiscal Year 2026–2027; specific start and end dates are not stated.

Description

The Florida Department of Highway Safety and Motor Vehicles intends to make a single-source purchase from University Athletic Association, Inc. for advertising services supporting FLHSMV public safety and education campaigns with University of Florida Athletics. The work includes creative strategy, production, placement, and statewide distribution of advertising materials and messaging during the designated campaign period, targeted at University of Florida fans to promote driver safety. The service term is Fiscal Year 2026–2027, and the stated estimated dollar amount is $50,000. The agency identifies UAA as the University of Florida’s only authorized multimedia rights holder for sponsorship and marketing opportunities.

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