New York State Contract Reporter #2139734

Germany-market tourism representation and promotion for I LOVE NEW YORK

New York State is seeking a Germany-based partner to promote I LOVE NEW YORK and attract German visitors to the state. - Government buyer: New York State Department of Economic Development (NYSDED), through Empire State Development’s Division of Tourism; the RFP also identifies the Office of Fiscal Management. - Requested services: German-market tourism representation, marketing strategy, travel-trade outreach, trade shows and sales missions, familiarization tours, partner promotions, consumer advertising, media relations, and general account and market support. - Key requirements and deliverables: The contractor must have a physical presence in Germany, demonstrate German-market expertise and at least five years of relevant travel-trade and press experience, and have the resources to advance expenses. Deliverables include annual marketing plans, activity and project reports, and monthly financial reports and invoices. - Budget and term: The annual proposal budget is capped at $250,000, with a possible additional $50,000 at the Division’s discretion. The contract may run for up to five years. - OEMs and vendors: No commercial vendors or OEMs are named; I LOVE NEW YORK is the tourism brand being promoted. - Products and quantities: No physical products or quantities are specified.

Description

The New York State Department of Economic Development’s Division of Tourism seeks a contractor to represent it in Germany for travel and tourism promotion for up to five years. The contractor will develop a focused marketing strategy and implement marketing activities with creativity, discipline, and accountability. Services include trade, media, consumer outreach, and general representation in Germany, along with the deliverables specified in the RFP. The budget attachment states that proposals must not exceed $250,000 annually.

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