Pasadena City College Planet bids #RFP No 26014

Pasadena City College marketing, advertising, and campus graphics services

Pasadena Area Community College District is seeking a provider or team to deliver marketing and advertising services alongside campus graphics and signage work. - Government buyer: Pasadena Area Community College District, serving Pasadena City College; Office of Strategic Communications & Marketing, Pasadena, California. - Scope of services: - Develop the College’s brand strategy and identity, including a rebrand for Noncredit and Adult Education. - Plan and deliver integrated, culturally responsive campaigns to support enrollment, prospective-student engagement, and Transfer, Career Education, and Dual-Enrollment programs. - Provide digital and social media marketing, media planning and buying, creative production, audience research, competitive analysis, and campaign analytics. - Fabricate, install, maintain, and remove campus graphics, banners, environmental graphics, event and window signage, construction-mitigation signage, and wayfinding. - Graphics and installation requirements: Use durable materials such as vinyl, laminates, acrylic, and aluminum; provide site measurements and field verification; coordinate access, schedules, safety plans, and traffic control; and offer expedited or emergency removal and replacement when needed. Work must protect facilities, minimize campus disruption, meet ADA and applicable safety, fire, and building requirements, and comply with OSHA/Cal/OSHA requirements. - Performance expectations: Establish campaign KPIs, provide monthly and annual reporting, analyze results, and recommend optimizations. Creative work must meet ADA standards. Graphics work may require fabrication proofs, material specifications, and installation schedules. - Qualifications and execution: Relevant campus or institutional experience, appropriate California contractor licensing and local permits, qualified equipment operators, required insurance, and professional, damage-free installation are expected. - OEMs and named vendors: No OEMs or selected service vendors are identified. PlanetBids is named as the proposal portal, not as a service provider.

Description

Pasadena Area Community College District is seeking qualified providers for Marketing & Advertising Services. The scope includes a comprehensive marketing and branding strategy, campaigns to support enrollment and program visibility, and professional fabrication, installation, maintenance, and removal of campus graphics and signage. Responses must be submitted electronically through the District’s PlanetBids portal; the response deadline was revised by Addendum No. 2 to October 16, 2026, at 10:00 AM Pacific. A mandatory pre-proposal conference was held on September 15, 2026.

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