North Carolina eVP #54-SS-3260077

NCDOT marketing, advertising, and public outreach services

The North Carolina Department of Transportation (NCDOT) Communications office is seeking a full-service partner for advertising, communications, and public outreach campaigns. - Government buyer: North Carolina Department of Transportation (NCDOT), Communications office, Raleigh, North Carolina. - Requested service: Marketing, communications, advertising, and paid-media support for NCDOT outreach and education programs; no products, quantities, or part numbers are specified. - Priority campaigns: Governors Highway Safety Program initiatives Click-It-Or-Ticket and Booze-It-And-Lose-It, plus NC By Train. Other NCDOT initiatives may be supported as funding allows. - Service scope: Account management; research, strategy, campaign planning, creative development and production; media planning, buying, placement, monitoring, and evaluation; public relations; event support; and campaign tracking, reporting, and impact measurement. Media may include print, video, internet, direct mail, transit, outdoor, display, television, and radio. - Notable requirements: Provide scalable media plans for low-, medium-, and high-funding scenarios. NCDOT generally develops campaign concepts and creative materials in-house, but may request vendor support with strategy, concepts, production, placement, or distribution. Proposals must include three relevant campaign case studies and specified work samples. - OEMs and named vendors: No manufacturers, OEMs, or prospective vendors are identified; this is a services procurement. - Contract term: Two-year initial term, with one additional one-year renewal option and a possible further extension with the vendor’s concurrence.

Description

The North Carolina Department of Transportation seeks proposals for full-service marketing, communications, and advertising support for its marketing, outreach, and education programs. The vendor will identify and recommend paid advertising media and facilitate its use to maximize impact within budgets that may vary according to department priorities and available State or Federal funding. Vendors must propose scalable media plans for low, medium, and high funding scenarios. NCDOT generally develops campaign concepts and creative materials in-house, but may occasionally request the vendor to strategize, create, produce, place, or distribute campaign elements.

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