Opportunity
New York State Contract Reporter #2138921
New York State Tourism Representation and Promotion Services in Canada
Posted
September 10, 2026
Respond By
October 23, 2026
Identifier
2138921
NAICS
541810, 541820, 541830, 541910
New York State is seeking an experienced contractor to represent and promote its tourism offerings in Canada. - Government buyer: New York State Department of Economic Development, through Empire State Development (ESD), Division of Tourism; the notice also identifies ESD’s Office of Fiscal Management. - Requested services: Exclusive tourism representation in Canada, including travel-trade engagement, trade shows, sales missions, familiarization tours, trade media relations, consumer marketing and public relations, partner promotions, strategic counsel, market research, and operational support. - Notable requirements: Demonstrated knowledge of the Canadian tourism industry and at least five years of relevant experience; a physical presence in London; dedicated Canadian contact details and staff email addresses; and promotion that encourages travel beyond New York City. Work includes annual marketing plans, monthly activity and financial reporting, and campaign reporting. - Budget and term: Annual budget may not exceed $250,000, with a possible additional discretionary activation fund of $50,000. The contract may run for up to five years. - Named vendor: Reach Global Marketing is cited as having received a similar contract previously; it is not identified as a prospective vendor for this solicitation. - Products and OEMs: No products, part numbers, product quantities, or manufacturers are specified.
Description
The New York State Economic Development Division of Tourism seeks a contractor to represent it in the Canadian marketplace for travel and tourism promotion for up to five years. The contractor will develop focused marketing activities and provide trade, media relations, consumer outreach, and general representation services in Canada. Services and deliverables are further described in Sections 2.1 and 2.3 of the RFP. The budget document states that proposals must not exceed $250,000 annually.