CanadaBuys #MAR20260630

CBC/Radio-Canada Sports Marketing and Partnership-Integration Services

CBC/Radio-Canada is seeking a partner to support marketing, sales, and sponsor integrations for its sports programming and special events. - Buyer: CBC/Radio-Canada; the opportunity supports its sports properties and ad hoc special events. No specific sub-agency or office is identified. - Requested services: Develop and sell partnership-marketing opportunities, lead ideation, pitch new opportunities, and execute sponsor integrations for digital and social media productions. - OEMs and vendors: No OEM or service provider is named. MERX is identified as the proposal submission portal, not as the service provider. - Term: Two-year initial period, with two optional two-year extensions, for a potential maximum of six years. - No specific products, part numbers, quantities, or contract value are provided.

Description

CBC/Radio-Canada is seeking proposals for marketing, sales, and strategies for CBC/Radio-Canada Sports. The supplier will drive sales and partnership marketing integrations across sports properties and ad hoc special events. The work includes leading ideation, pitching new opportunities, and executing sponsor integrations for digital and social media productions. The proposed contract starts January 1, 2027, and has a two-year term with two irrevocable options to extend for two years each.

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