Oklahoma Supplier Systems #EV00000981

Oklahoma Department of Commerce marketing and lead-management strategy services

Oklahoma is seeking a strategic marketing and lead-management partner to support business investment and economic development. - Government buyer: Oklahoma Office of Management and Enterprise Services (OMES), Central Purchasing division, soliciting on behalf of the Oklahoma Department of Commerce (ODOC). - OEMs and vendors: No commercial OEMs, branded products, or vendors are named in the solicitation materials. - Requested services: Assess ODOC’s marketing, communications, digital channels, lead capture, and inquiry management; recommend lead-generation and lead-management approaches; and develop a data-driven marketing strategy, analytics and measurement framework, and phased roadmap with priorities, roles, tools, processes, and resource options. - Work components: Stakeholder discovery, marketing technology and infrastructure assessment, project management, quality assurance, governance, and communications. The pricing worksheet also requests costs for project administration, data collection, stakeholder engagement, analysis, tool development, and a final software tool, including applicable maintenance through client handover and user training. - Requirements: Align recommendations with Oklahoma Branding Guidelines; demonstrate CRM and marketing-automation expertise; provide at least 36 months of relevant experience and at least three examples of similar strategic work. Campaign execution is outside the scope. - Products and quantities: No specific products, brands, or part numbers are identified. The initial bid schedule lists one Business Development Strategy RFP service unit, measured as one year; the work-sample requirement is for three examples. - Term: The stated initial contract term is one year from the effective date, while the pricing worksheet estimates project completion within 18 months. No renewal options are stated.

Description

The Office of Management and Enterprise Services (OMES) Central Purchasing division is seeking proposals on behalf of the Department of Commerce for services to develop a comprehensive marketing and lead-management strategy. Work includes assessing current marketing activities and lead processes, recommending digital marketing and measurement approaches, and developing an actionable strategic roadmap. The selected firm will collaborate with the Department’s marketing and business development teams; execution of the strategy is not part of the scope. A resulting contract may be designated for statewide use.

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