Federal Register #2026-20316

Census Bureau proposes research to improve 2030 Census communications

The U.S. Census Bureau is proposing qualitative research to improve communications for the 2030 Census. - Government buyer: U.S. Department of Commerce, U.S. Census Bureau; no specific office is identified. - Research plan: Screen 250 respondents and conduct 50 in-depth interviews, virtually and in person where possible, across the United States and Puerto Rico, including the Washington, DC metropolitan area. - Purpose and requirements: Explore why some households do not complete the census and identify themes for communications and advertising that could improve participation. Participation is voluntary; the estimated total respondent burden is 92 hours. - Vendors and products: No OEMs, vendors, products, part numbers, or contracted services are identified. This is a public-comment notice about a proposed information collection, not a procurement opportunity.

Description

The U.S. Census Bureau proposes conducting 50 in-depth qualitative interviews as part of its 2030 Census research. Interviews will be conducted virtually with participants across the United States and Puerto Rico, and in person where possible, including in the Washington, DC metro area and Puerto Rico. The research will explore why some households do not complete the census and identify themes for effective census communications; its findings will help design messages and advertising for the 2030 Census. Comments on the proposed information collection are due by November 4, 2026.

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