California eProcure #0000040535

Full-Service Advertising and Media Buying for the OC Fair & Event Center

The California 32nd District Agricultural Association is seeking a full-service advertising and media-buying agency for the OC Fair & Event Center and related programs. - Government buyer: State of California, 32nd District Agricultural Association (32nd DAA), operating the OC Fair & Event Center in Costa Mesa. - Services requested: One full-service advertising and media-buying engagement, covering integrated marketing strategy, research and audience development, brand and creative development, production, media planning and buying, digital performance marketing, and analytics and reporting. - Programs supported: The annual OC Fair, Pacific Amphitheatre and other entertainment, Imaginology, venue rentals, year-round events, and District-wide initiatives. - Estimated budgets: Approximately $1.2 million per year for media spend, plus estimated annual production budgets of $30,000 for radio and $100,000 for television. These amounts are not guaranteed and are separate from agency compensation. - Notable requirements: Support general-market and multicultural campaigns, inclusive and accessible communications, multilingual content, performance measurement, and event-critical needs. The scope also addresses data protection, content rights, and transition assistance. - OEMs and named vendors: No OEMs, suppliers, or incumbent vendors are identified. This is a professional-services procurement, not a product purchase.

Description

The 32nd District Agricultural Association is requesting proposals for advertising and media buying services for the OC Fair & Event Center. The RFP includes a statement of work, technical and financial proposal requirements, and associated contract terms and forms. Proposals are due October 27, 2026, at 11:00 a.m. PDT and must be submitted by email via WeTransfer. The source states that edits to submitted bids and multiple bids are not allowed.

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