My Florida Marketplace #FLHSMV-SS-012-27

University of Miami fan-targeted driver-safety advertising campaign

The Florida Department of Highway Safety and Motor Vehicles plans a single-source driver-safety advertising campaign aimed at University of Miami fans. - Government buyer: Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Office of Communications. - Vendor: Legends Sales and Marketing, LLC, identified as the exclusive multimedia rights holder for University of Miami sponsorship and marketing opportunities. - Requested services: Creative strategy, advertisement production and placement, and statewide distribution of driver-safety and public-education messaging targeting University of Miami fans. No quantities or part numbers are specified. - Notable requirement: The campaign relies on University of Miami advertising assets that FLHSMV says no other vendor is authorized to access or deliver. - Estimated amount: $50,000 for fiscal year 2026–2027.

Description

The Florida Department of Highway Safety and Motor Vehicles intends to purchase advertising services from Legends Sales and Marketing, LLC for fiscal year 2026–2027. The work includes creative strategy, production, placement, and statewide distribution of driver safety advertisements and messaging targeting University of Miami fans. The agency states that Legends is the exclusive multimedia rights holder for University of Miami sponsorship and marketing opportunities. This is a single-source notice, not a request for a bid or proposal, and the estimated amount is $50,000.

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