Alberta Purchasing #CMH26-115

Medicine Hat workforce-attraction marketing campaign management

The City of Medicine Hat is seeking a marketing agency to manage a workforce-attraction campaign promoting the city as a place to work, live, and invest. - Government buyer: City of Medicine Hat. - Funding context: Alberta’s Northern and Regional Economic Development (NRED) Program. - Requested service: Plan, execute, optimize, and report on a workforce-attraction marketing campaign in collaboration with the City and project stakeholders. - Target audiences: Skilled professionals, entrepreneurs, remote workers, and investors; the campaign also supports business retention and economic growth. - Approach: Use market research, target-audience identification, and project objectives to guide the campaign. - Duration: The campaign is described as year-long; the overall delivery period is approximately 15 months. - OEMs and vendors: No OEMs, vendors, or specific products are named.

Description

The City of Medicine Hat is seeking proposals from qualified marketing agencies to execute, optimize, and report on a year-long workforce attraction marketing campaign beginning January 2027. Funded through Alberta’s Northern and Regional Economic Development (NRED) Program, the campaign aims to raise awareness of Medicine Hat among skilled professionals, entrepreneurs, remote workers, and investors. The successful proponent will collaborate with the City and project stakeholders, using market research, target audience identification, and project objectives to guide the campaign. Electronic submissions are required through the City of Medicine Hat electronic bidding system; hard-copy submissions are not permitted.

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