CanadaBuys #AB-2026-06626

Workforce attraction marketing campaign for the City of Medicine Hat

The City of Medicine Hat is seeking a marketing agency to deliver a workforce attraction campaign that supports local economic growth. - Government buyer: City of Medicine Hat; the work is funded through Alberta’s Northern and Regional Economic Development (NRED) Program. - Requested service: Execute, optimize, and report on a workforce attraction marketing campaign. - Target audiences: Skilled professionals, entrepreneurs, remote workers, and investors. - Requirements: Work collaboratively with the City and project stakeholders, and align campaign activities with market research, identified audiences, and project objectives. - OEMs and vendors: No specific OEMs or service-provider vendors are named. - Products and quantities: No products or purchase quantities are specified.

Description

The City of Medicine Hat is seeking proposals from qualified marketing agencies to execute, optimize, and report on a year-long workforce attraction marketing campaign commencing January 2027. Funded through Alberta’s Northern and Regional Economic Development (NRED) Program, the campaign aims to promote Medicine Hat to skilled professionals, entrepreneurs, remote workers, and investors, while supporting business retention, workforce attraction, and economic growth. The successful proponent will work with the City and project stakeholders to deliver a campaign aligned with market research, target audiences, and project objectives. The estimated contract period is 14 months, with a proposed start date of November 16, 2026.

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