Department Of Administration Doa #PT5129

Minnesota State Lottery Full-Service Advertising Services

The Minnesota State Lottery is seeking a full-service advertising partner to strengthen its brand and attract new players. - Government buyer: Minnesota State Lottery; no sub-agency or office details are provided. - Services requested: Full-service advertising agency services to build on existing advertising and branding efforts, reach new lottery players, and provide thought leadership. No quantities or part numbers are specified. - Vendors and OEMs: No vendors or product manufacturers are named. - Notable requirements: The Lottery is seeking an agency or group of agencies capable of providing a full-service partnership. - Estimated value: The notice states the opportunity is valued at over $50,000; it does not provide an upper bound.

Description

The Minnesota State Lottery is requesting proposals for full-service advertising services from an agency or group of agencies. The work is intended to build on existing advertising and branding efforts and expand the Lottery’s player base to new lottery players. The Lottery seeks an agency team that can provide thought leadership. Work is anticipated to start after March 1, 2027.

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