Opportunity
Alberta Purchasing #SP-2026-05428
Alberta Seeks Integrated Media Planning and Buying Services
Posted
July 30, 2026
Identifier
SP-2026-05428
NAICS
541830, 541810
The Government of Alberta is seeking industry input on a planned procurement for integrated advertising media services. - Government buyer: Government of Alberta, Executive Council. - Opportunity: Anticipated procurement for Integrated Media Planning and Buying Services. - Services sought: End-to-end advertising strategy, media planning and purchasing, campaign management, optimization, and reporting across multiple media channels. - OEMs and vendors: No OEMs, vendors, or specific media platforms are named in the provided information. - Products and quantities: No products, part numbers, or quantities are specified.
Description
The Government of Alberta is inviting suppliers to a voluntary vendor engagement session for an upcoming Integrated Media Planning and Buying Services procurement. The services will encompass strategy, planning, purchasing, management, optimization, and reporting of advertising across multiple media channels. The session will provide information about the anticipated RFP and an opportunity to share feedback that may inform the procurement approach; participation is separate from the procurement process and does not provide a vendor advantage. The session is scheduled for August 6, 2026, at 10:00 a.m. MST, with meeting details available in the attached document.