Washington Electronic Business Solution #27RQ004

Social Media Management Services for Washington Education Savings Plans (WA529)

This opportunity seeks a qualified firm to provide social media management services for Washington's official 529 education savings plans (WA529). - Government Buyer: - Washington State Arts Commission (WSAC) - Managing the Washington Education Savings Plans (WA529), including GET Prepaid Tuition Plan and WA529 Invest - Products/Services Requested: - Comprehensive social media strategy development and execution - Content management across Facebook, Instagram, X, and LinkedIn - Advertising agency services and marketing consulting - Digital advertising, graphic arts (excluding printing), photography (excluding aerial), and video production/recording - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Demonstrated expertise in digital marketing for education savings programs - Ability to manage multiple social media channels effectively - Focus on enhancing public perception and increasing participation in WA529 plans

Description

The Washington State Arts Commission (WSAC) is seeking a qualified firm with expertise in social media marketing and content management to manage the social media channels for Washington Education Savings Plans (WA529). The selected firm will develop and execute a social media strategy across all WA529 social media platforms including Facebook, Instagram, X, and LinkedIn. The goal is to drive positive public perception and increase participation in the GET Prepaid Tuition Plan and WA529 Invest, which are Washington state's official 529 plans. The procurement includes services related to advertising, marketing consulting, graphic arts, photography, and video production.

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