California State University SCIQuest #SJSU-RFP-00000833-2026

San Jose State University Seeks Media Strategy and Consulting Services for Marketing and Athletics

San Jose State University (SJSU) is seeking a vendor to provide comprehensive media strategy and consulting services for its Marketing and Communications and Department of Athletics. - Government Buyer: - San Jose State University - Offices: Marketing and Communications; Department of Athletics - Services Requested: - Media strategy, planning, buying, placement, monitoring, optimization, analysis, and related consulting - Support for institution-wide, athletics, local-community, collegiate-sports, and professional-sports market objectives - Campaigns targeting prospective students, parents, alumni, donors, Bay Area community, and Spanish-language audiences - Unique/Notable Requirements: - Ability to coordinate with university stakeholders - Support for diverse campaign objectives as part of SJSU's Transformation 2030 strategic plan - Focus on high impression counts and visibility, especially in high-profile events - No specific OEMs or named vendors are mentioned in the solicitation.

Description

San Jose State University is seeking a contractor to provide media strategy, planning, buying, placement, monitoring, optimization, analysis, and related consulting services for the University's Marketing and Communications and Department of Athletics. The services will support institution-wide, athletics, local-community, collegiate-sports, and professional-sports market objectives. The campaigns aim to generate high impression counts and visibility in high-profile events targeting prospective students and parents, alumni and donors, the Bay Area community, and Spanish-language audiences. This procurement is part of the University's Transformation 2030 strategic plan to enhance its prominence as an urban public university.

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