New York State Contract Reporter #LAG-06908272026

CUNY LaGuardia Community College Digital Marketing Services Solicitation

LaGuardia Community College, part of the City University of New York (CUNY), is seeking proposals for a two-year contract to deliver comprehensive digital marketing services. - Government Buyer: - City University of New York (CUNY), LaGuardia Community College - Procurement contact: Tawanikka Smith, Director of Procurement - Services Requested: - Strategic planning and execution of digital marketing campaigns - Creative development and production for advertising - Campaign management and optimization - CRM integration (preferably Slate CRM) - Reporting and post-campaign evaluation - Notable Requirements: - Minimum qualifications: Experience with community colleges and diverse urban demographics - Supplier diversity goals: 30% participation by Minority/Women Business Enterprises (MWBE), 6% by Service-Disabled Veteran-Owned Businesses (SDVOB) - Subcontracting permitted with written approval - Estimated Contract Value: - $420,000 for the two-year term - No specific OEMs or named vendors; focus is on marketing service providers - Emphasis on data-driven, audience analytics, and performance metrics to maximize student engagement and brand awareness

Description

LaGuardia Community College, CUNY is seeking proposals from qualified digital marketing firms to provide comprehensive marketing and advertising services that will enhance brand awareness, increase engagement with prospective and current students, and support institutional enrollment and outreach objectives. The selected vendor will be expected to develop and implement strategic, data-driven marketing campaigns across digital channels, leveraging industry best practices, audience analytics, and performance metrics to maximize reach and return on investment. Subcontracting is allowed with the College's written approval. The contract term is two years.

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