SAM #W912JV26PA015

Award for Oregon Army National Guard Digital Recruitment Marketing Program

This award supports the Oregon Army National Guard's efforts to enhance recruitment through a comprehensive digital marketing program. - Government Buyer: - Oregon Army National Guard, Recruiting and Retention Battalion (RRB) - U.S. Army National Guard Bureau, W7NW USPFO Activity or ARNG - Awardee: - BLUF Agency LLC - OEMs and Vendors: - No specific OEMs or technology manufacturers are named; BLUF Agency LLC is the awarded contractor - Products and Services Requested: - Comprehensive digital marketing support services - Marketing coordination and management - GIS analytic studies and market research - Recruiting location management for 36 locations (online listing management, local SEO, call tracking, reputation management) - Local SEO for 16 priority locations (business category optimization, keyword targeting, citation audits, voice search optimization) - Unique call tracking numbers for 36 locations - Creative template platform access for ORARNG branding - Media campaign management (Meta/Facebook, Instagram, Google Ads, programmatic display advertising) - Training and support sessions for ORARNG staff - Performance reporting and dashboard access - Paid media promotion budgets (pass-through costs) - Unique or Notable Requirements: - Contractor must comply with security and data protection standards - Detailed performance reporting and near real-time dashboard access - Services performed remotely with telework authorized - Annual recruiting market analysis using GIS and demographic data - Minimum two virtual training sessions per year and monthly support - Contract Value: - Award amount is $460,500 (initial release) - Additional contract documentation references $115,000 for base year and option years - Period of Performance: - One base year (12 months) plus three 12-month option years - Services performed remotely, telework authorized

Description

Oregon Army National Guard Recruiting and Retention Battalion (RRB) mission is to promote the ORARNG to gain the interest and attention of prospective recruits. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ORARNG requires the services of a contractor to develop and execute a comprehensive, data driven marketing program. Details can be found in attached Performance Work Statement.Please see attached Request for Information and Answers DocumentAdditional Links:Department of Defense Procurement ToolboxPIEE Solicitation Module Link for W912JV26PA015Registration Instructions for the PIEE Solicitation ModuleWeb Based Training for the PIEE Solicitation Module

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