Saskatchewan Tenders #96153-03-26

University of Regina Strategic and Tactical Marketing Services Solicitation

The University of Regina is seeking qualified marketing agencies to provide strategic and tactical marketing services for its recruitment and brand awareness initiatives. - Government Buyer: - University of Regina - Managed by University Communications & Marketing (UCM) - OEMs and Vendors: - No specific OEMs or vendors named; open to qualified marketing agencies - Products/Services Requested: - Strategic Marketing Services: - Integrated marketing strategies - Brand positioning and strategy - Market research and audience insights - Recruitment marketing - Media strategy and channel recommendations - Campaign measurement frameworks - Tactical Marketing Services: - Campaign development, implementation, and management - Creative concept development - Copywriting and content creation - Graphic design and collateral production - Digital and multimedia production - Media planning and buying - Analytics, reporting, and campaign evaluation - Project management and production coordination - Unique or Notable Requirements: - Commitment to Indigenous engagement - Partial bids accepted (agencies may propose for strategic or tactical services only) - Non-exclusive contract; collaborative work with internal teams and campus stakeholders - Agencies must demonstrate experience in the Canadian or North American post-secondary sector

Description

The University of Regina is seeking an experienced agency or agencies familiar with the Canadian and/or North American post-secondary environments to collaborate with University Communications & Marketing and other campus stakeholders. The agency will support recruitment, brand awareness, and other institutional marketing objectives. The contract will cover both strategic and tactical marketing services, including integrated marketing strategies, brand positioning, market research, campaign development, creative services, media planning, and analytics. The University may award one or more agreements for a two-year term with options to extend, and partial bids are accepted.

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