New York State Contract Reporter #2139239

CUNY Requests Proprietary Digital Advertising Services for SUNY-BEOC Outreach

The City University of New York (CUNY), through NYC College of Technology, is seeking proprietary digital advertising and marketing media services for the SUNY Brooklyn Educational Opportunity Center (BEOC). - Government Buyer: - City University of New York (CUNY), NYC College of Technology, Purchasing Office - Contact: Paula Morant - Products/Services Requested: - 231,000 addressable/mobile digital advertising impressions - 270,000 digital out-of-home (DOOH) transit-oriented inventory impressions - 334,000 DOOH billboard impressions in major-market digital billboard inventory - 256,000 streaming television/video environment impressions - 193,000 social media advertising impressions - 2,208 Brooklyn cable placements across cable networks - 160 placements of 15-second local news spots on News 12 Brooklyn - OEMs and Vendors: - No specific OEMs or vendors are named; services are described as proprietary - Unique/Notable Requirements: - Services must be proprietary and tailored for BEOC outreach - Compliance with New York State Finance Law and Procurement Lobbying Act - All communications must go through the designated purchasing agent - Discretionary procurement valued under $150,000

Description

The City University of New York (CUNY), specifically the New York City College of Technology, intends to purchase proprietary digital advertising and marketing media services for the SUNY Brooklyn Educational Opportunity Center (BEOC). The services include addressable/mobile impressions, digital out-of-home transit and billboard impressions, streaming television/video impressions, social media impressions, cable network placements, and local news placements. This procurement is conducted under discretionary purchasing authority and is a one-time purchase. Interested parties are advised to contact the designated purchasing agent prior to the response due date.

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