Minneapolis Supplier Systems #0000004295

Minneapolis Public Works seeks communications and marketing services for Transportation Action Plan mode shift campaigns

The City of Minneapolis Public Works Department is seeking a qualified consulting firm to deliver communications and marketing services for its Transportation Action Plan (TAP) mode shift campaigns. - Government Buyer: - City of Minneapolis Public Works Department - Transportation Planning and Programming Division - Scope of Work: - Comprehensive communications and marketing services for TAP mode shift campaigns in 2027 and 2028 - Services include campaign strategy development, creative content design, media planning and placement, community engagement, event support, and campaign evaluation - Focus on promoting transit and multimodal transportation to achieve a 60% mode shift from car trips by 2030 - Targeted outreach to diverse communities, equity priority areas, university populations, and community events - Emphasis on behavior change, brand building, and partnership strengthening - Products/Services Requested: - Communications and Marketing Services for TAP Mode Shift Marketing Campaign(s) - Quantity: 1 (multi-year, comprehensive service) - Unique Requirements: - Compliance with Minneapolis civil rights ordinances and affirmative action - Encouragement of Minority-Owned and Women-Owned Business Enterprise participation - No specific SUBP goals set for this contract - Proposals must be submitted electronically via the City’s eSupplier Portal - OEMs and Vendors: - No specific OEMs or commercial vendors named; open to qualified consulting firms

Description

The City of Minneapolis is seeking proposals for communication and marketing services to implement the 2027 and 2028 specific marketing campaigns as part of the Transportation Action Plan (TAP). The project involves a multi-year marketing plan aimed at behavior change to reach mode shift goals. Proposals must be submitted electronically through the eSupplier Portal by October 13, 2026. The solicitation includes a single line item for communications and marketing services for the TAP mode shift marketing campaign.

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