Colorado VSS #RFP-KADA-2027000012-2

Marketing Agency Sought for Advancing Skills-First Practices Awareness and Adoption

This opportunity is issued by the Colorado Workforce Development Council (CWDC), Katz Office, seeking a marketing agency to promote skills-first practices. - Government Buyer: - Colorado Workforce Development Council (CWDC), Katz Office - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Products/Services Requested: - Comprehensive marketing and outreach services - Inventory existing skills-first resources for employers, job seekers, and learners - Develop an outreach strategy and campaign to engage key audiences - Create collateral materials to support the strategy - Purchase media as part of the outreach campaign - Track and report on campaign metrics and impact - Unique or Notable Requirements: - Focus on increasing awareness and adoption of skills-first practices - Services must include both strategy development and execution, including media buying and impact reporting - No hardware or software products are requested; the procurement is for professional marketing services

Description

CWDC is seeking a marketing agency to inventory existing skills-first practices resources for employers, job seekers, and learners. The agency will develop an outreach strategy and related campaign to engage key audiences, create necessary collateral, buy any media as part of the outreach strategy, and track and report on metrics and impact. The project aims to increase awareness and adoption of skills-first practices.

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