North Carolina eVP #Doc2380932150

NCDHHS Seeks Full-Service Marketing, Communications, and Media Buying Services

The North Carolina Department of Health and Human Services (NCDHHS) Office of Communications is seeking qualified vendors for a three-year contract to provide full-service marketing, communications, and media buying services. - Government Buyer: - North Carolina Department of Health and Human Services (NCDHHS), Office of Communications - Scope of Services: - Full-service marketing, communications, and advertising support - Media planning and buying for public health and social service campaigns - Creative development, research, campaign execution, and reporting - Event planning and website development support - Key Campaign Example: - Six-month media campaign with an $800,000 budget to raise awareness and attract direct care workers in Cumberland, Durham, Forsyth, Guilford, Mecklenburg, and Wake counties - Deliverables include research, creative concepts and testing, creative asset development (English and Spanish), paid media planning and placement, and regular reporting - Notable Requirements: - Vendors must demonstrate extensive experience in strategic communications and media campaigns targeting diverse populations, including rural and non-English-speaking communities - Detailed pricing and campaign plans are required in proposals - No specific OEMs or product part numbers are mentioned; the opportunity is for professional services - Responses are restricted to registered vendors on the North Carolina eProcurement portal

Description

This solicitation is for full-service marketing, communications, and advertising services, including media planning and buying, to be provided on an as-needed basis for a period of three years. The contract is managed by the Department of Health and Human Services (DHHS) of North Carolina. The scope includes developing and executing campaigns such as a six-month campaign to raise awareness about the need for direct care workers in North Carolina, with a total budget of $800,000 and a focus on specific counties. Respondents must be registered with the North Carolina Electronic Vendor Portal, and the response deadline is October 30, 2026, at 2:00 PM ET.

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