My Florida Marketplace #SS 26 27 71

Single Source Sponsorship Procurement for World Equestrian Center, Ocala, FL

This opportunity involves a single-source sponsorship procurement for the World Equestrian Center in Ocala, Florida, managed by the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - Division of Administration - OEMs and Vendors: - Arena Horse Shows of Ocala, LLC (exclusive owner, licensee, and trademark holder for the World Equestrian Center promotional platforms) - Products/Services Requested: - Sponsorship services for the World Equestrian Center - Promotional advertising for the Fresh From Florida brand - Includes on-site signage, digital displays, web advertisements, and social media placements - Quantity: 1 sponsorship package - Unique/Notable Requirements: - Exclusive access to World Equestrian Center's promotional assets - Only Arena Horse Shows of Ocala, LLC can provide these services due to ownership and trademark rights - Estimated contract value: $50,000–$75,000 - Contract period from execution through September 30, 2027 - Prospective vendors may respond if they can meet the exclusive requirements, but Arena Horse Shows of Ocala, LLC is currently the only qualified provider.

Description

This solicitation is for a single source procurement for sponsorship of the World Equestrian Center in Ocala, Florida. The Department of Agriculture and Consumer Services (FDACS) intends to purchase promotional advertising for the Fresh From Florida brand through a sponsorship agreement with Arena Horse Shows of Ocala, LLC. The sponsorship will provide brand exposure across the World Equestrian Center using marketing assets such as on-site signage, digital displays, web advertisements, and social media placements. Interested vendors should submit relevant information by October 8, 2026.

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