CanadaBuys #AB-2026-06371

SAIT Request for Proposal for Advertising Media Vendors

SAIT is seeking advertising media vendors for a 12-month contract to support its marketing initiatives. - Government buyer: - Southern Alberta Institute of Technology (SAIT) - Contracting authority manages procurement - OEMs and vendors: - No specific OEMs or vendors named in the notice - Products/services requested: - Advertising inventory and placement opportunities - Reporting and related support services - Channels include out-of-home (OOH), radio, and video - Services cover print, billboard, transit, broadcast, radio, television, internet advertising, campaign services, and placement (per UNSPSC codes) - No products, part numbers, or purchase quantities specified - Unique or notable requirements: - SAIT's in-house performance marketing team will handle campaign planning, media buying, performance optimization, and ongoing management - Vendors must provide comprehensive reporting and support for advertising placements - Scope is broad, covering multiple advertising channels and service types

Description

SAIT is seeking experienced advertising media vendors to submit proposals detailing their capabilities in advertising placement and reporting across out-of-home, radio, and video channels. The vendors should demonstrate how their solutions will provide efficient, effective, and measurable advertising to meet the needs of various schools, departments, and target audiences. SAIT's in-house performance marketing team will lead campaign planning, media buying, performance optimization, and ongoing management, while selected vendors will provide advertising inventory, placement opportunities, reporting, and related support services. The contract duration is estimated to be 12 months starting from December 1, 2026.

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