Ontario Tenders #tender_22194

Experiential Marketing Services for Foodland Ontario Program

The Government of Ontario, Ministry of Agriculture, Food and Agribusiness, is seeking a vendor to deliver experiential marketing services for the Foodland Ontario program. - Scope includes: - Planning, executing, and managing food sampling events at grocery stores, farmers' markets, and on-farm markets across Ontario - Managing brand ambassadors to engage shoppers and promote Ontario-produced foods (fruits, vegetables, meat, dairy, eggs, and other local products) - Preparing recipes using locally sourced ingredients and persuading customers to sample products - Providing kitting, fulfillment, and shipping services for event materials - Ensuring all materials are available in French (translation provided by the Ministry) - No specific OEMs, vendors, or product part numbers are named in the solicitation - Unique requirements: - All consumer-facing materials must be available in French - Vendor must handle logistics for event materials and ambassador management - The contract duration is 36 months

Description

This solicitation is a Request for Bid (RFB) for the provision of development, execution, and management of experiential marketing services within Ontario for the Foodland Ontario program under the Ministry of Agriculture, Food and Agribusiness. The program promotes Ontario foods such as fruits, vegetables, meat, dairy, and eggs through consumer-facing marketing and communications. The vendor will plan and execute experiential marketing programs including food sampling at grocery locations and other venues like farmers' markets and on-farm markets across the province. The contract includes managing brand ambassadors, kitting, fulfillment, shipping services, and providing materials in French.

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