Opportunity
Ontario Tenders #tender_22175
Vendor of Record Refresh for Public Opinion Research Services for Government of Ontario
Posted
September 16, 2026
Respond By
October 21, 2026
Identifier
tender_22175
NAICS
541910
Supply Ontario is seeking qualified firms to provide Public Opinion Research Services for the Government of Ontario. - Government Buyer: - Supply Ontario, representing all Ontario ministries, agencies, and OPS entities - Scope of Services: - Quantitative Research: Large-scale data collection and analysis (public opinion, satisfaction, marketing effectiveness, tracking studies) - Methodologies: Online, telephone, mail, in-person - Qualitative Research: Moderated online or in-person studies (focus groups, interviews, online communities, stakeholder consultations, ethnographic research) - Data Services: Statistical and geo-demographic analysis (population segmentation, census analyses, marketing data analysis, advanced statistical analyses) - Vendor Requirements: - Open to new and existing vendors; no specific OEMs or vendors named - Vendors may qualify for one or more research streams - No limit on the number of vendors per stream - Ability to deliver services across multiple methodologies - Notable Details: - VOR arrangement is mandatory for Ontario government entities, optional for eligible public sector organizations and the Legislative Assembly - Estimated contract value: $13,700,000 - Initial term: 19 months
Description
This RFB invites firms to provide design, implementation, and support services for quantitative and qualitative Public Opinion Research and research data/analysis services. The objective is to establish a Vendor of Record (VOR) arrangement with multiple proponents for Public Opinion Research Services across three research streams: Quantitative, Qualitative, and Research Data/Analysis Services. The VOR arrangement is mandatory for all Government of Ontario ministries, agencies, and OPS entities, and optional for eligible public sector organizations and the Legislative Assembly. Proponents may qualify for one or more research streams, with no limit on the number of vendors per stream.