North Carolina eVP #30-270021-OOC

NC DHHS seeks full-service marketing, communications, and media buying for workforce awareness campaigns

North Carolina Department of Health and Human Services (DHHS) is seeking qualified vendors to provide full-service marketing, communications, and media buying services for workforce awareness campaigns. - Government Buyer: - North Carolina Department of Health and Human Services (DHHS), Office of Communications - Scope of Services: - Full-service marketing, communications, and advertising, including media planning and buying - Strategic campaign development, creative concept testing (minimum three concepts with focus group testing), and production of creative assets in English and Spanish - Paid media planning and placement, campaign management, reporting, event planning, and website development support - Upfront research and regular team meetings - Key Campaign Example: - Six-month media campaign with a total budget of $800,000 targeting workforce-aged individuals in Cumberland, Durham, Forsyth, Guilford, Mecklenburg, and Wake counties - Requirements: - Vendors must demonstrate extensive experience in similar campaigns - Detailed pricing and campaign plans required - Itemized deliverables and cost estimates - Registration with North Carolina Electronic Vendor Portal - No specific OEMs or product part numbers are mentioned; opportunity is open to qualified marketing and communications firms - Notable focus on reaching diverse populations, including rural communities and non-English speakers - Contract term is three years with possible extensions, services provided on an as-needed basis

Description

This solicitation is for full-service marketing, communications, and advertising services, including media planning and buying, to be provided on an as-needed basis for a period of three years. The project involves developing and executing campaigns to raise awareness about the need for direct care workers in North Carolina, targeting workforce-aged individuals with a focus on six counties. The scope includes research, creative concept development and testing, production of creative assets in English and Spanish, paid media planning and placement, and regular team meetings. Vendors must be registered with the North Carolina Electronic Vendor Portal to respond.

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