New York State Contract Reporter #WFEFE48

Brand and Advertising Agency of Record Services for WMCHealth Network

Westchester Medical Center Health Network (WMCHealth) is seeking a qualified firm to serve as the Brand and Advertising Agency of Record for its entire healthcare system. - Government Buyer: - Westchester Medical Center Health Network (WMCHealth) - Westchester County Health Care Corporation d/b/a Westchester Medical Center - Executive Offices at Taylor Pavilion, Office of Legal Affairs - Scope of Services: - Comprehensive brand and advertising services for all WMCHealth hospitals and care sites - Brand strategy development and activation - Brand launch strategy, go-to-market planning, and implementation - Verbal and visual brand identity evolution - Brand training development and delivery - Advertising strategy, campaign development, and creative execution - Strategic and creative brand stewardship - Collaboration with agency partners - Production management (excluding production hard costs) - Delivery of production master and source files - Performance measurement and brand health tracking - Research interpretation and application - Quarterly business reviews - Notable Requirements: - Demonstrated experience in healthcare branding and multi-channel advertising - Ability to collaborate with other agency partners - Compliance with MWBE and EEO policies - Submission of confidentiality agreement (NDA) - Contract Details: - Initial 12-month contract term - Option to renew for up to four additional one-year periods (potential five-year total) - No specific OEMs or incumbent vendors are mentioned - No prior similar contracts awarded in the past five years

Description

The WMCHealth Network is issuing a Request for Proposals to invite qualified firms to serve as the Brand and Advertising Agency of Record throughout WMCHealth. The contract term is 12 months with an option to renew, covering services across multiple acute care locations within the network. The scope includes comprehensive brand and advertising services as detailed in the RFP. Proposals must be submitted by October 9, 2026, 4:00 PM EST via email to the designated contacts.

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