Oregon Buys #S-44300-00015366

Oregon Health Authority Seeks Strategic Communications Services for Tobacco Prevention Programs

The Oregon Health Authority (OHA) is seeking a contractor to provide comprehensive strategic communications services for its Tobacco Prevention and Education Program (TPEP), including the Smokefree Oregon brand and culturally specific campaigns. - Government Buyer: - Oregon Health Authority (OHA), Public Health Division, Health Promotion and Chronic Disease Prevention Section, Tobacco Prevention and Education Program (TPEP) - Scope of Services: - Brand strategy development, implementation, and management - Audience and campaign research, including formative research and testing - Advertising services: creation, placement, media buying, and production - Campaign planning and coordination - Social media strategy, management, and analytics - Website strategy, development, maintenance, and updates - Community engagement and outreach, with emphasis on priority populations (Black, Indigenous, People of Color, youth, LGBTQIA2S+, people with disabilities) - Training and technical assistance for partners and grantees - Campaign monitoring, evaluation, and reporting - Public relations, educational materials, and outreach - Interpretation, translation, and transcreation services - Other communications services as requested - Unique/Notable Requirements: - Contractor must demonstrate experience in public health communications, social marketing for tobacco prevention, and working with culturally specific communities - 100% tobacco-free workplace policy required - No financial ties to tobacco, alcohol, or cannabis industries - Commitment to disadvantaged business outreach and health equity - Services must align with CDC tobacco control program requirements - No specific OEMs or product part numbers are mentioned; this is a services-focused solicitation - Estimated contract value: $1.5 million for the initial term (Dec 2026–Jun 2027), up to $19 million over five years, with potential for extension

Description

This solicitation is a Request for Proposals (RFP) issued by the Oregon Health Authority for strategic communications services to support tobacco prevention and cessation programs within the Public Health Division. The scope includes developing, testing, refining, and implementing social marketing campaigns such as Smokefree Oregon. The contract involves multiple services including brand strategy, advertising, media planning, social media strategy, website development, training, and public relations. Proposals must be submitted electronically by October 19, 2026.

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