Oregon Buys #S-26000-00017490

Oregon State Fire Marshal seeks full-service marketing partner for wildfire preparedness campaign

Oregon's Department of the State Fire Marshal is seeking a full-service marketing partner to develop and execute a wildfire preparedness campaign, 'Home and First Five Feet.' - Government Buyer: - Oregon Department of the State Fire Marshal - Administration - Public Affairs office - Scope of Work: - Strategic marketing support and services - Web page design, management, and maintenance - Communications and media-related services - Advertising and public relations - Campaign Details: - Develop and execute a seasonal wildfire preparedness campaign - Creative development, messaging, and content production - Media planning, buying, and paid placements - Partner toolkits and visual demonstration production - Multilingual materials (English and Spanish required) - Community and tribal engagement - Performance measurement and reporting - Notable Requirements: - Emphasis on cultural competence and measurable public impact - Outreach to certified disadvantaged businesses (COBID) - Diversity, equity, and inclusion highlighted - Attachments: - RFP document, sample contract, certification sheets, reference check forms, cost sheet, outreach plan - No specific OEMs or vendors named; open to qualified marketing firms

Description

This solicitation is issued by the Department of the State Fire Marshal in Oregon for strategic marketing support and services. The scope includes full service marketing support, web page design, management and maintenance, communications and media related services, and advertising and public relations. The procurement method is an Intermediate Procurement with an anticipated contract term of up to two years. No pre-bid conference will be held, and the response deadline is October 9, 2026.

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