My Florida Marketplace #SS 26 27 44

Single Source Marketing Program for Florida-Grown Commodities with Associated Wholesale Grocers, Inc.

The Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, is seeking to contract with Associated Wholesale Grocers, Inc. (AWG) for the "Fresh from Florida" Grocery Retailer Marketing Program. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - OEMs and Vendors: - Associated Wholesale Grocers, Inc. (AWG) - Services Requested: - Comprehensive promotional advertising for Florida-grown commodities - Planning, drafting, printing, and publishing weekly sale flyers featuring Florida agricultural products - Distribution of in-store signage - Coordination of in-store promotions - Publication of vendor-specific materials - Management of digital and social media promotions using the Fresh From Florida logo - Unique Requirements: - All promotional use of the Fresh From Florida logo must be coordinated through authorized partners and comply with department rules - AWG is identified as the only vendor with the necessary retail network and promotional capabilities in Florida - Estimated Contract Value: - $70,000 to $100,000 - Period of Performance: - From contract execution through June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Associated Wholesale Grocers, Inc. to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes promotional advertising, in-store signage, and digital promotion featuring Florida-grown commodities using the Fresh From Florida logo. The contract term is from the date of execution through June 30, 2027. Prospective vendors may provide relevant information by October 2, 2026, but this is not a bid or proposal request, rather a notice of intent for single source procurement.

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